The prospective customer seemed to be affluent, so Aaron, the shopkeeper, showed him a Belgian handcrafted gun, demonstrated its fine points and said, "A bargain at $22,000".
The customer said, "No, that's not what I am looking for."
So Aaron took out an English gun and highlighted its fine points. He said, "A steal at only $8,500."
Once again the customer said, "No, I don't need anything that fancy."
A disappointed Aaron, showed the customer a bulk production model. The price was a mere $118.85.
The customer said, "I think I'll take that. After all, it is an informal wedding."