The pastor was disappointed to see a near empty church on the next Sunday. he placed an article in the local newspapers stating that the church was dead and it was everyone's duty to give it a decent Christian burial. He also announced that the funeral would be held the following Sunday afternoon.
More out of curiosity, a large crowd turned out to witness the "funeral".
What they saw was a closed coffin which was covered in flowers. After the priest had delivered the eulogy, he opened the coffin and invited his congregation to come forward one by one and pay their final respects to their dead church.
Full of inquisitiveness, and wanting to know how the corpse of a "dead church" would look like, all the town folk eagerly lined up to look in the coffin. Each "mourner" peeped into the coffin then quickly turned away with guilt and shame.